Got a product, service or event to promote? A video is easily the best way to call it to people’s attention.
Promotional videos are ideal for use on Facebook, Twitter, LinkedIn and your main website.
While their style can vary, they should always be engaging (both visually and in terms of deeper content), short and full of impact.
You should avoid interviews in promotional videos. Use strong images, music and sometimes a voiceover. Bright graphics are also really useful for catching attention, especially because lots of promotional videos are watched on social media with the sound turned off.