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Why video?

Video is the most powerful tool in your marketing and communications arsenal. Here are a few stats that show you just how amazing video can be.

Video is the best way to improve your SEO, convert more leads into customers and reduce your backend costs.

The most powerful weapon in your marketing arsenal


The key takeaways

Video can:

Atrract more visitors to your website
Convert more visitors into customers
Reduce your aftersales costs

The facts


more important post-pandemic

91% of marketers feel the pandemic has made video more important for brands.

Source: Hubspot


more shares

Social video generates 1200% more shares than text and images combined

Source: Smallbiztrends


more conversions

Including a video on your landing page can boost your conversion rate by up to 80%.

Source: Unbounce


increase in organic traffic

Video increases organic search traffic on a website by 157%.

Source: ConversionXL


of consumers want more

85% of consumers want more video content from brands.

Source: Hubspot


campaign view-rates

Video campaigns on LinkedIn have 50% view rates

Source: LinkedIn


report positive ROI

87% of marketers reported that video gives them a positive ROI

Source: Hubspot


more shares

Video posts on LinkedIn are shared 20x more than others

Source: Invideo.io

0x more


On average, people spend 2.6x more time on pages with video.

Source: Wistia

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