Video is the most powerful tool in your marketing and communications arsenal.

Here are some stats that show you just how amazing video can be.

0 %
more important post-pandemic

91% of marketers feel the pandemic has made video more important for brands.

Source: Hubspot

0 %
more shares

Social video generates 1200% more shares than text and images combined.

Source: Smallbiztrends

0 %
more conversions

Including a video on a landing page can boost your conversion rate by 80%.

Source: Unbounce

0 %
campaign view-rates

Video campaigns on LinkedIn have 50% view rates.

Source: LinkedIn

0 %
use video

91% of businesses use video as a marketing tool in 2023.

Source: Wyzowl

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more sales

87% of marketers say video marketing has helped them increase sales.

Source: Wyzowl

Where and when can you use video?

Homepage video

Website homepage

Make sure the first thing your site visitors see is an engaging video about your company. Perfect for capturing attention, increasing dwell time and boosting click-through.

Landing pages

Landing pages

Once you’ve attracted a visitor to a landing page, the best way to convert them from a lead to a sale is to show them a video about your product or service.

Lost Mountain Moonshine

Ecommerce listings

Using a video on a product listing page makes visitors far more likely to buy the product and far less likely to return it. Video is the perfect ecommerce sales-boosting tool.

Customer testimonials

Case studies

Let your customers describe their love for your products and services, while also showing them being used. A great soft-selling opportunity.

Conidia Fuelstat

Training

It’s far easier to follow instructions when they’re shown visually. And people are far more likely to retain information when they’ve seen a video about it.

Awards ceremonies

Give a live feed to the big screens on the night and online. Introduce the nominees. Then send out a highlights film shortly after the event.

Video and SEO

Here’s what happens to your website when you use video on your website.

Video boosts your Google ranking

Hosting a video on your website will make you more likely to score a higher Google ranking. Hosting more than one video on your site  further improves your odds.

More people visit your website

Google sends more visitors to your site. They watch your videos, making them more likely to buy your products and services. And they’re less likely to return your products if they saw videos about them.

More sales = more visitors = more sales

The more people buy your products and services, the more traffic your website will receive. More traffic = a better Google ranking and even more people watching your videos = even more sales.

Top tips to maximise your online video performance

Use a video thumbnail

Make sure your video gets as many views as possible by designing a custom thumbnail. Definitely don't let YouTube choose a random frame from your video.

Subtitle your videos

Accessibility is key to making shareable video content. It's sll key for SEO, because if you upload a transcript of your video to YouTube, Google sees the words as search terms.

Simplify your messages

Don't try to cram too much into one video. And don't forget that Google wants to see you uploading multiple videos, so spread your content around.

Think about keywords

Design your video content around your keywords. Make sure your video mentions your keywords as much as possible (but don't overdo it).

Rob holding a camera

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