Video is the most powerful tool in your marketing and communications arsenal.
Here are some stats that show you just how amazing video can be.
Where and when can you use video?
Website homepage
Make sure the first thing your site visitors see is an engaging video about your company. Perfect for capturing attention, increasing dwell time and boosting click-through.
Landing pages
Once you’ve attracted a visitor to a landing page, the best way to convert them from a lead to a sale is to show them a video about your product or service.
Ecommerce listings
Using a video on a product listing page makes visitors far more likely to buy the product and far less likely to return it. Video is the perfect ecommerce sales-boosting tool.
Case studies
Let your customers describe their love for your products and services, while also showing them being used. A great soft-selling opportunity.
Training
It’s far easier to follow instructions when they’re shown visually. And people are far more likely to retain information when they’ve seen a video about it.
Awards ceremonies
Give a live feed to the big screens on the night and online. Introduce the nominees. Then send out a highlights film shortly after the event.
Video and SEO
Here’s what happens to your website when you use video on your website.
Video boosts your Google ranking
Hosting a video on your website will make you more likely to score a higher Google ranking. Hosting more than one video on your site further improves your odds.
More people visit your website
Google sends more visitors to your site. They watch your videos, making them more likely to buy your products and services. And they’re less likely to return your products if they saw videos about them.
More sales = more visitors = more sales
The more people buy your products and services, the more traffic your website will receive. More traffic = a better Google ranking and even more people watching your videos = even more sales.
Top tips to maximise your online video performance
Use a video thumbnail
Make sure your video gets as many views as possible by designing a custom thumbnail. Definitely don't let YouTube choose a random frame from your video.
Subtitle your videos
Accessibility is key to making shareable video content. It's sll key for SEO, because if you upload a transcript of your video to YouTube, Google sees the words as search terms.
Simplify your messages
Don't try to cram too much into one video. And don't forget that Google wants to see you uploading multiple videos, so spread your content around.
Think about keywords
Design your video content around your keywords. Make sure your video mentions your keywords as much as possible (but don't overdo it).
