Animated explainer videos
The best way to explain
Our 2D animated explainer videos are designed to make complex ideas clear, engaging, and easy to understand.
At Pearldrop, we create animated explainer videos that help businesses explain what they do, how they do it, and why it matters — quickly and confidently. Whether you’re launching a new product, explaining a service, or introducing your brand to a new audience, animation allows you to communicate clearly without oversimplifying your message.
Why Use a 2D Animated Explainer Video?
Explainer videos work because they respect your audience’s time.
Instead of long blocks of text or technical jargon, a well-crafted animated explainer delivers your message visually and verbally at the same time. This makes information easier to understand, easier to remember, and easier to act on.
2D animation is particularly effective when:
your product or service is complex or abstract
you need to explain a process or workflow
live-action filming isn’t practical or desirable
you want a consistent, brand-led visual style
What Makes a Great Explainer Video?
A strong animated explainer is built on clarity, structure, and intent.
Every explainer video we produce is shaped around:
a clear audience and objective
a focused message
a logical, easy-to-follow narrative
visuals that support the message rather than distract from it
The goal is simple: your audience should understand what you do within seconds and feel confident taking the next step.
Perfect for:
Improved engagement
Explaining difficult concepts
Creating unfilmable content
Click here to check out our blog post about how animation can help your business.
Some examples from our portfolio
Hertfordshire County Council Interlink Bus Campaign
Nordic Dry explainer
Citizens Advice Harlow
Our Explainer Video Process
Our animated explainer video production process is collaborative and structured, keeping everything clear from start to finish.
Discovery & Planning
We take time to understand your business, audience, and goals so the video works hard for you, not just visually.
Scriptwriting & Storyboarding
We write clear, concise scripts and create storyboards that show exactly how the video will unfold before animation begins.
2D Animation & Sound
Our team brings the story to life using bespoke 2D animation, motion graphics, professional voiceover, and sound design — all aligned with your brand.
Review & Delivery
You’ll review and refine the video before we deliver final versions optimised for web, social media, presentations, and campaigns.
Where Explainer Videos Work Best
Animated explainer videos are highly versatile and can be used across:
websites and landing pages
product and service pages
social media and paid campaigns
presentations, pitches, and internal comms
They often become one of the most effective long-term content assets a business owns.
Why Choose Pearldrop?
At Pearldrop, we treat animated explainer videos as strategic communication tools, not generic content.
By combining strong storytelling with commercial awareness, we create explainer videos that don’t just explain — they build confidence, remove confusion, and help audiences take action.
If you’re looking for 2D animated explainer video production that’s thoughtful, well-crafted, and built to deliver real value, we’d love to talk.
Hertfordshire County Council Christmas COVID campaign
Croft Communications – The Entire History of Communication
